La Virée Festival is an “immaterial” heritage event that showcases traditional music, and aims to raise awareness among audiences everywhere about all forms of living heritage expression. This is essential to not only maintaining the cultural and social vitality of our community, but also reinforcing an identity and strong sense of belonging, which ultimately bring about sustainable development.
La Virée Festival owes its start in 2001 to the concerted efforts of the area’s cultural, tourism, commercial, economic and municipal organizations. The defunct economic development corporation of Carleton established and carried the Festival for two years. Starting in 2003 and up to now, Maximum 90, a performing arts presenter in Carleton, has become the event’s promoter and manager. Other than the support of the city of Carleton-sur-Mer, four community organizations [Vaste et Vague, Les Productions à tour de rôle, the Clan Destin and the Écomusée Tracadièche] are also involved in organizing the Festival.
The primary objective of helping to extend the tourism season by promoting and highlighting our natural and cultural attractions quickly became a unifying event with a Gaspésie, Acadian and Québécois focus.